Eye Bee M

I know I am a day late with this post but... better late than never - right? maybe? :)

In May 1956, the new IBM logo was created by the famous graphic designer, Paul Rand. It was a complete redesign from the 1924 version. The logo was replaced by another typeface, known as City Medium, from the earlier Beton Bold typography, boasting a more solid, grounded and balanced look.


In 1972, IBM introduced a new version of the logotype. Also, designed by Paul Rand, horizontal stripes now replaced the solid letters to suggest "speed and dynamism."

Today, IBM has taken a new and colorful approach while still maintaining the original, iconic logo. A team effort by Office  and Ogilvy & Mather. I just can't stop starring at them! Gorgeous!

Yadnom Monday - Gleem Toothpaste

Hey there!

I'm sure Gleem toothpaste isn't something we see in many households any more. Let's face it - with the cazillion other options and promises toothpaste brands make today (glitter, flavors, stain removing, cavity prevention, special fancy horse teeth) what would ever steer us to Gleem? 

Gleem came out and about in 1952 made by Proctor & Gamble. Their ingredients are simple and get this - they only had and still have ONE flavor! Their packaging, also said simplicity back in the 50s and I believe still does today. I am personally not a fan of the current stylings of Gleem. Their current packaging looks like it should be a prop on an episode of the A-Team. Can't you just see Mr. T promoting this?!  It just might be the gold that's doing it for me.

So, below is a before and after shot of the packaging design along with a few ads from decades passed. 

BEFORE

(I think they should revert to this design :)

AFTER

circa 1950s

 

circa 1961

coupon circa 1961

circa 1968

circa 1988 

(I guess its been awhile since they updated their packaging - shocker ;)

Now I think I will buy me some Gleem! Yummmm... paste!

Enjoy!

Angela Navarra

Now introducing.... YADNOM Mondays!

Buon giorno!


No one can deny Monday's are a drag. I try to cure my Monday blues buy drowning myself in about 3 cups of coffee before I get into it. Well, after that dose of caffeine I really have no choice so I have to be doing something. Occasionally, my neighbors will hear me fine tuning my karaoke skills which I'm sure get's them heading for the door earlier than usual (Olivia Newton John's "Let's Get Physical" has been on my playlist - Yes, I know! Keep laughing it up)!


Also, ogling at retro packaging while slurping down my mud like coffee makes me all frisky happy. This is why I will designate Mondays as "YADNOM Monday" on the good old S. Navarra blog! Yes, Yadnom is Monday spelled backwards and that's why I'd like to begin the week with a blast from the past - from the back to the front. For me, it's a way to see how design has been influenced, changed or remained the same today. A good filter to look though while getting the work week going. SOOoooOooOo - here we go...

I found these 2 beauties on Christian Montone's photostream  on flicker and I must say I do adore them! The type, die-cuts and colors make these a gem for anyones collection. Unfortunately, crayon packing today is just not the same but at-least seeing these can show you how far you can push an idea for something that you're currently working on! 

Enjoy and see you next Yadnom! :D

Pee Wee is baaack!

Actually, he never really left my life completely. I still think of Pee Wee (not in the indecent exposure sorta way ;). Waking up early Saturday mornings, trying to perfect my peewee laugh  & using the "word of the day" around anyone I knew equaled my parents trying to boycott my lovable hero in any way possible. You can only guess how my parents reacted when I demanded a Pee Wee doll for my birthday?! They replied "We already have one in the damn house! It's you! Now shut the hell up! HA HA!"


Well now, I am 29 and got just as excited as I did waking up on Saturday mornings in the 80s when I heard Pee Wee will be on Broadway! I know... breathe... and/or scream.... laugh & you can totally "marry it" if you choose to! 


Check out the gorgeous site and get tickets asap! It opens this Fall for only 6 weeks! I am counting down the minutes and currently looking for a Pee Wee suit to wear to the show. 
Wow - i deserve to be made fun of for that, don't I?! 


Later gators!

Strand Books NYC Tote Bag Contest

Hey all!


I thought I would share something I finished up not tooooo long ago :)
Above is an illustration I submitted for the Strand Books tote bag contest. 


Visiting Strand is like an adventure for me. Ducking in and seeing all these 
books, getting lost and finding your way again only to get sucked into a 
new space all over again. It's almost a game of unintentional hide and seek 
and I love every minute of it! And OH MY do the minutes... hours all 
pass so quickly!


So I decided to seep some of that fun and adventure into my illustration.


Thanks for checking it out :)


Later gators!
Angela

"Better Together"

A new spot for Match.com from FWYstudios. It is sooo gosh darn adorable! Flip and flop, 
strawberry and cream, rabbit and a hat - examples of how one can compliment or is essential 
to another. It's fun to think of other ones that probably didn't make the cut: Booger and a tissue, 
ear and q-tip, coffee and cigarettes - this list can just go on so I'm stopping myself... NOW! :D 


Enjoy!
Angela

Gibberish

If you ever wondered what english sounds like to foreigners... Check out the above! This was done 
by the italian singer/songwriter Adriano Celentano. I need to send this to my parents since they are obsessed with him and it would totally take them a few. It took me a minute and I was born in the US. 


Enjoy!
Angela