I'm sure Gleem toothpaste isn't something we see in many households any more. Let's face it - with the cazillion other options and promises toothpaste brands make today (glitter, flavors, stain removing, cavity prevention, special fancy horse teeth) what would ever steer us to Gleem?
Gleem came out and about in 1952 made by Proctor & Gamble. Their ingredients are simple and get this - they only had and still have ONE flavor! Their packaging, also said simplicity back in the 50s and I believe still does today. I am personally not a fan of the current stylings of Gleem. Their current packaging looks like it should be a prop on an episode of the A-Team. Can't you just see Mr. T promoting this?! It just might be the gold that's doing it for me.
So, below is a before and after shot of the packaging design along with a few ads from decades passed.
BEFORE
(I think they should revert to this design :)
AFTER
circa 1950s
circa 1961
coupon circa 1961
circa 1968
circa 1988
(I guess its been awhile since they updated their packaging - shocker ;)
Enjoy!
Angela Navarra
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